- Greater convenience —iOS 8 is one of the most popular mobile operating systems in the world. Adding payment technology allows you to tap into a much larger pool of prospective buyers. This is especially true if your target market includes younger shoppers, a demographic that increasingly prefers using digital wallets over traditional Web browsers.
- Enhanced security — When using Apple Pay’s mobile payment technology, no customer credit card details ever directly enter your payment environment. Instead, Apple assigns a unique, encrypted Device Account Number to every iPhone. It also generates a one-time transaction-specific security code for every purchase. This dual layer of protection not only helps to reduce your exposure to fraud, but it also reduces your PCI scope as a merchant.
- Higher savings —Thanks to the above security benefits, fees are often lower than what you might pay for traditional credit card processing. Rates vary depending on transactional volume and the nature of your business, but in most cases, merchants who use Apple Pay for business enjoy “swipe fee” savings of up to 10 percent.